The tipping point : : how little things can make a big difference / Malcolm Gladwell.

By: Gladwell, Malcolm, 1963-Material type: TextTextPublication details: Boston : Little, Brown, c2002Edition: 1st Back Bay pbk. edDescription: xii, 301 p. ; 21 cmISBN: 0316346624 :; 9780316346627Subject(s): Social psychology | Contagion (Social psychology) | Causation | Context effects (Psychology) | Causality | Psychology, SocialLOC classification: HM1033 | .G53 2002
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Summary: Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
Item type: Book List(s) this item appears in: Thesis-Driven Scholarly Non-Fiction | High-Interest Non-Fiction | Capstone Recommended Reading | Social Psychology (AP)
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Holdings
Current library Call number Status Date due Barcode
Martha's Vineyard High School Library
302/GLADWELL (Browse shelf(Opens below)) Checked out 11/16/2022 39844400095168
Martha's Vineyard High School Library
302/GLADWELL (Browse shelf(Opens below)) Checked out 06/04/2024 39844400083081

Includes bibliographical references (p. [281]-291) and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.

Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.

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