The tipping point :
Gladwell, Malcolm, 1963-
The tipping point : : how little things can make a big difference / Malcolm Gladwell. - 1st Back Bay pbk. ed. - Boston : Little, Brown, c2002. - xii, 301 p. ; 21 cm.
Includes bibliographical references (p. [281]-291) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
0316346624 : $14.95 9780316346627
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Causality.
Psychology, Social.
HM1033 / .G53 2002
The tipping point : : how little things can make a big difference / Malcolm Gladwell. - 1st Back Bay pbk. ed. - Boston : Little, Brown, c2002. - xii, 301 p. ; 21 cm.
Includes bibliographical references (p. [281]-291) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
0316346624 : $14.95 9780316346627
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Causality.
Psychology, Social.
HM1033 / .G53 2002