Hit makers : the science of popularity in an age of distraction / Derek Thompson

Includes bibliographical references (pages 311-334) and index

Introduction: The song that conquered the world ; Part I: Popularity and the mind. The power of exposure : featuring Claude Monet, Adele, and Donald Trump ; The Maya rule : featuring ESPN, Spotify, and the first NASA space station ; The music of sound : featuring John F. Kennedy, Barack Obama, and ABBA ; Interlude: The chills ; The myth-making mind I : the force of story : featuring Star Wars, Isaac Asimov, and Hollywood psychohistory ; The myth-making mind II : The dark side of hits : featuring Hungarian vampires, Disney princesses, and cable news ; The birth of fashion : featuring Taylor Swift, the printing press, and the laugh track ; Interlude: A brief history of teens -- Part II: Popularity and the market. Rock and roll and randomness : featuring the Mona Lisa, "Rock around the clock," and chaos theory ; The viral myth : featuring Fifty Shades of Grey, John Snow, and Pokémon GO ; The audience of my audience : featuring Etsy, Bumble, and Moonies ; Interlude: Le panache ; What the people want I : the economics of prophecy : featuring Game of Thrones, Seinfeld, and Shazam ; What the people want II : a history of pixels and ink : featuring the tabloid, the television, and the news feed ; Interlude: 828 Broadway ; The futures of hits : empire and city-state : featuring Mickey Mouse, BuzzFeed, and Kid A

"This book picks up where The Tipping Point left off."--Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators-the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world-but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year-1991-is responsible for the way pop music sounds today - Why another year-1932-created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere