Branded : the buying and selling of teenagers / Alissa Quart.
Material type:
TextPublication details: New York : Basic Books, 2004Description: xviii, 247 p. : port. ; 21 cmISBN: 0738208620 (pbk.); 9780738208626 (pbk.)Subject(s): Branding (Marketing) | Teenage consumers | Consumer behavior | Consumers' preferencesLOC classification: HF5415.33.U6 | Q37 2004
Contents:
Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Martha's Vineyard High School Library | 649.125/QUART (Browse shelf(Opens below)) | Available | 39844400053977 |
Originally published in 2003 by Perseus Pub. Co.
Includes index.
Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.
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